Many rappers have their own wine labels. But a rapper making a stand for rosé? That’s the statement Billboard-topping musician Post Malone is making with his rosé, Maison No. 9. Malone partnered with music manager Dre London and James Morrissey of Global Brand Equities to launch the new line.
Photo credit: Greg Reego
Fans may think of Post Malone as more of a beer drinker, given his sponsorship from Bud Light. However, Malone is here to prove that a cigarette-smoking, tattooed musician can also be a rosé aficionado. In fact, Maison No. 9 is a far cry from the pink-washed, “yes way Rosé” craze that started years ago. It’s a thoughtful endeavor centered around Malone’s love of the Mediterranean lifestyle, and the rosé that accompanied it.
The name, Maison No. 9, actually stems from a tarot card. Via an interview with Apple Music’s Zane Lowe, Malone revealed that the nine of swords tarot card signifies anxiety. Maison No. 9 is meant to represent the antithesis of that anxiety. “I wanted to make something that after a long, anxious day, and you’re working your ass off and nothing seems to be going right, you can sit at home and relax, have a couple of glasses,” the musician told Lowe.
Photo credit: Greg Reego
It’s clear Post Malone wants his new wine to be accessible to every drinker. The wine is priced at $22.99 per bottle, and crafted to be delicious on its own, or with food. Via Forbes, Malone stated that he wanted Maison No. 9 to be the “Bud Light of rosé.” Essentially, he wants to see his wine served everywhere from Live Nation venues to bars and clubs. “Maison No. 9 goes down smooth, and you’re all going to love it!” Malone stated in a press release.
Maison No. 9 is a 2019 Méditerranée IGP blend of 45% Grenache Noir, 25% Cinsault, 15% Syrah, and 15% Merlot. Initial tasting notes include “intense and inviting aromas of freshly picked fruit, such as ripe pineapple, pear and strawberry” along with of “hints of sweet French desserts.” Despite these aromatics, the wine is entirely crisp and dry on the finish.
Buy the 2020 vintage of Maison No. 9 Rosé on wine.com, or visit maison9wine.com.