While Carrie Bradshaw might down cosmos on Sex and the City, Sarah Jessica Parker is actually a wine drinker. And now, the Golden Globe award-winning actress is adding wine to her empire of perfume, fashion, and footwear brands. Parker is partnering with Invivo Wines to launch a line of New Zealand wines, SJP x Invivo. Initially, this will include a Sauvignon Blanc and a Rosé.
In fact, wine is a daily occurrence for Sarah Jessica Parker. “At the end of a busy work day, I have a glass of wine. Literally, every single day,” said Parker on an interview with Invivo.
Parker seeks to create a wine that tastes high-end, but is approachable and affordable. In fact, the actress confessed to preferring to drink wine out of empty jars over wine glasses. “I like it light,” says Parker referring to glassware, “But I also don’t like when it gets so thin and tiny and demure.”
Unlike celebrity-endorsed wines, Parker will be involved in all aspects of the creation of the wine. “We want this wine to be 100% Sarah Jessica Parker. So other than selecting the base wines for a Sauvignon Blanc and Rosé, I’ll be taking a back seat and letting her create the blends,” explains Invivo winemaker Rob Cameron via press release. “It comes down to SJP’s palate and preferences. We want to create wines that she truly loves and wants to drink and share with friends.”
Why Sarah Jessica Parker and Invivo Wines? The collaboration was borne out of a mutual desire to craft excellent wine. Parker loved both the taste of Invivo Wines and the opportunity to craft wines in New Zealand’s wine country. Meanwhile, Invivo co-founders Tim Lightbourne and Rob Cameron were looking for a partner who cared as much about the wines as they did.
“We wanted someone who will throw themselves into the process and make wine that’s all about them and reflects their (good) taste. We can already see this happening and can’t wait to taste the end product,” said Lightbourne.
SJP x Invivo wines will be available in summer of 2019. Visit sjpinvivo.com to learn more; we’ll provide more details as they come.