Celebrity Wines Wine news

Drake a.k.a. ChampagnePapi Finally Has His Own Champagne

The singer whose Instagram handle is @ChampagnePapi finally has a luxury Champagne of his own. Drake has partnered with DeLeon Tequila founder Brent Hocking to launch MOD Sélection Champagne. MOD Sélection is made by an award-winning cooperative of growers from the famed Valleé de la Marne subregion of Champagne.

MOD Sélection states that while it has produced wine for “political and industrial elite” for over five generations, it is only now releasing its first cuveé publicly. The producer takes a highly artisanal approach to its wines, only hand-selecting grapes with optimal sugar, acidity, and ripeness levels. The wines are aged for up to ten years on their lees prior to release.

MOD Sélection clearly hits at the luxury wine segment, with ornate bottles designed by artisans from Champagne. In fact, no two bottles of MOD Sélection are the same, with each bearing its own “visual cues and codes”.

At launch, there are two varieties available, Mod Réserve and Mod Rosé in 750ml, 1.5L Magnum and 3L Jeroboam. Eventually, the portfolio will release more varieties of MOD Sélection, including a Grand Cru Blanc de Blancs, Vintage Blanc de Blancs, Blanc de Noirs, Single Vineyard, and Estate-Grown Tete de Cuveé. The next vintage to be released will be the 2008 vintage.

The house style strives for a freshness of fruit and distinctly “non-autolytic” character (read: not yeasty or toasty). Tasting notes for MOD Sélection Réserve Champagne include vibrant aromatics, minerality, and fresh white fruit. The MOD Sélection Reserve Rosé Champagne bears notes of bright red fruit and a rich, succulent finish. Via The Drinks Business, the bottles retail at $300 for Mod Réserve and $400 for Mod Rosé.

MOD Sélection is available for preorder now on modselectionchampagne.com.

Photo credit: MOD Sélection


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