In 2017, Pink (aka Alecia Moore) made public that she owned a 25-acre vineyard in Southern California. Unlike other celebrity-owned wines, Moore herself is the winemaker. Now, four vintages in, Two Wolves Wine is proving to be a sellout success.
Two Wolves Wine is a project that was decades in the making for Moore. It started with a passion for French wine, with additional inspiration from an Australian documentary called Red Obsession. It then blossomed into purchasing a vineyard and moving Moore’s entire family out to Santa Barbara.
Somehow, between endless touring and the release of her seventh album, Moore managed to learn the winemaking process, and then manage harvest, fermentation, and bottling of her first wines. To craft the wines, Moore relied on knowledge from both her Wine & Spirit Education Trust (WSET) classes as well as her assistant winemaker Allison Thompson of La Lepian Wines.
So what can we expect from Two Wolves Wine? The 2022 release of wines includes a 2019 red blend called Group Song, which contains 50% Merlot, 30% Cab Sauv, 13% Graciano, 6% Syrah, and 1% Petit Verdot, a 2020 Sèmillon, and a 2021 Sauvignon Blanc. All of the wines bear a vivid profile, with herbal and spice notes, reflecting Moore’s own wine preferences. While production has quadrupled since Two Wolves’ initial launch, it is still low, with under 200 cases of each wine made.
Moore also places a huge focus on sustainability, with practices such as cover crops and native yeast strains during fermentation. In 2014, the vineyard was certified as organic by the California Certified Organic Farmers (CCOF). All grapes are also hand-harvested and sorted.
While the wines are all red at launch, the vineyard also grows Semillon, Sauvignon Blanc, and Malvasia Bianca. Moore mentioned eventual plans for a rosé, but she does not want her wines to be associated with the color pink. Moore’s trademark also includes clothing and wine accessories like gift bags and stoppers, so we anticipate Two Wolves-branded gear in the future.
Two Wolves Wine is available on a membership-only basis, to “Tribe” members. The 2022 allotment has already sold out, but those interested can sign up to be notified of the 2023 release via twowolveswine.com.
Interested in learning about more celebrity-owned wines? Check out our other features:
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