This February, we have have yet another way to say “I love you” with wine. Via the PR Newswire, Korbel announced today that they will be launching Luscious, a California Brut Champagne wrapped entirely in abstract red roses.
NYC residents will have the opportunity to taste this new brut rosé in Grand Central on their daily commute starting February 9th. The “Countdown to Valentine’s Day” campaign from the Hallmark Channel gives passerby the opportunity to enjoy live music from hit country singer Brett Young and live portrait art from Robert Vargas while they sample the new Korbel champagne.
New wrapper, same champagne. Expect to see Luscious in retail locations nationwide at the price of $13.99.
- Korbel California Champagne Launches Exclusive Floral Wrap — PR Newswire
- Photo: courtesy of PRNewsFoto / Korbel California Champagne