Wine news

Behind the $7 Wine that Went Gangbusters at Walmart

According to the Washington Post, Walmart is the reason for the sellout, Decanter award-winning wine that also happens to be just $7.

But first, let’s not glamorize La Moneda Reserva Malbec. It’s not your artisan, hand-harvested, barrel-aged Malbec. La Moneda is fermented in stainless steel tanks, shipped in bulk, and then bottled in either Chile or the U.K., depending on where it is sold.

So why did it sell out? Walmart realized this was a delicious wine. Then, some Walmart genius decided to submit it into the Decanter World Wine Awards, in the “under £15” category. Since Walmart also controls the exclusive labeling of many distinctive labels, it then stuck the Decanter medal on its bottles. The result? Blockbuster wine!

But if initial debuts are any indicator, this wine is more than hype — it’s a real steal. Walmart has sold out of La Moneda for the near term, and demand crashed the site of its U.K. subsidiary, Asda.

The lucky ones to get their hands on a bottle of 2015 La Moneda should be rewarded with “rounded and velvety tannins, complex plum, fig, and spice flavors, and excellent length,” according to Asda tasting notes.

And the rest of us? Looks like we’ll just have to keep an eye on those Walmart shelves for the 2016 release.


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